A NEW ERA OF
DIGITAL ADVERTISING

Through linking high-quality offline data with the online world, adality offers new efficiency of realTargeting to online advertiser. We enable data-driven display/video campaigns on the basis of our data enabling marketing budgets to be used more effectively, increase conversion rate and thus boost sales. Reach the consumer you want to target.

CHOOSE YOUR DATA

Use our realworld offline data for your online campaigns. Choose from a wide variety of our pre-defined segments such as gender, age, income scoring, interests. Or design your own custom segment.

REALTARGET YOUR
CUSTOMERS

Data privacy compliant onboarding of your CRM-data to reach your customer online wherever they are. Create your own long-term customer cookie pool for ad hoc usage to deliver customized display/video campaigns to your customer.

realTargeting

Consumer targeting based on suitable real-world data segments to increase conversion.Read more

Data

A variety of over 250 data characteristics of over 70 million German consumers to build optimal audience segments.Read more

Data Protection

Patented data matching technology (Data SecureTTP) to ensure data security and compliance to data protection laws.Read more

Our Products

realTargeting: Premium

Covering more than 50 realTargeting data segments our product realTargeting premium enhances your display/video advertising by targeting the right consumer. Our data segments are available on all common DSPs/Exchanges/Adservers and can be pushed to your preferred provider.

realTargeting:Onsite

realTargeting Onsite onsite enables you to personalize your e-commerce shop by using selected visitor characteristics to implement dynamic landing pages even before user login.

realTargeting: Individual

We also offer individual, data protection-compliant onboarding of your CRM customer data with our product realTargeting individual. Your uploaded data can be used long-term for targeted online campaigns to your customers no matter where they are surfing the internet.

70,000,000Offline profiles

10,000,000Online reach

50Data segments

Why choose adality?

adality assures your campaign success by providing an essential realTargeting data base. We are connecting offline and online data in a data protection compliant way.

A new level of quality for data-driven advertising allowing 1:1 real-time targeting.

Offline World

70 million German data profiles
>250 data characteristics e.g., gender, age, location, interests, income
Scope: Germany. Available soon for Austria and Switzerland

Online World

Continuously increasing cookie reach
Growing matching partner network
Data segment export to all common Exchanges/DSPs/AdServer

Take marketing efficiency to the next level

Benefits

Successful campaigns without scatterloss – high performance at low cost is the goal of each advertiser. Using realTargeting data you can effectively target your target group online on the spot at any time anywhere.

More Efficiency 100

More Performance100

realworld data100

realTargeting of consumers100

Data & Analytics Expertise100

Data Security Compliance100

A NEW ERA OF DIGITAL ADVERTISING