New Data Segments 2017
We’ve got data for you!
We are delighted to inform you today that we have plenty of new segments onboard to show you. A few of you might have already noticed that we have been constantly adding new segments to our portfolio during the past months – and we have even more for you today! All the segments below are readily available for you via Adform or The Adex. Just drop us a note and we will happily share them with you. Please note, that the segments that are marked with NEW are currently building up reach.
- Car Owner: Since a couple of months we are able to provide you with data all around car ownership. Besides having data on car owners in general, we are also covering different car brands, car segments as well as relative car age.
- Brands: Audi, BMW, Fiat, Ford, Mazda, Mercedes, Nissan, Opel, Peugeot, Renault, Toyota, VW
- Car segments: Mini/small cars, compact cars, large cars, executive vars, luxury cars, sport coupes, utilities, SUVs, mini/large vans, RVs
- Demographics
- Household structure – number of people in one household
- Household budget manager – Person in charge of the household making all relevant purchasing decisions
- Proxy education – Highly educated people indicated by consumption of relevant literature or education related purchases
- Household structure – number of people in one household
- Interests
- Interest business & economics – Persons interested in management and economical magazines
- Interest health– we are now separately offering the two segments “health” and “wellness”
- Transaction frequency telecommunication – within past 24 months. Split for mobile and other
- NEW: Telco | Power user – High intensity users of telco services
- NEW: Telco | First mover – Persons that are always interest in the newest gadgets and devices
- Transaction frequency insurance – within past 24 months. Split by online and offline possible
- NEW: Interest energy | Power user – High intensity users of energy e.g., large households
- NEW: Interest energy | Smart user – Target group for “SmartHome” solutions
- NEW: Interest wine & delicacies – Interest in gourmet foods and drinks
- Interest business & economics – Persons interested in management and economical magazines
- Psychographics
- Power shopper – High intensity shoppers across different product categories with respective budgets
- Power shopper – High intensity shoppers across different product categories with respective budgets
Have fun with the new segments!