Consumer targeting based on suitable real-world data segments to increase conversion.Read more


A variety of over 250 data characteristics of over 70 million German consumers to build optimal audience segments.Read more

Data Protection

Patented data matching technology (Data SecureTTP) to ensure data security and compliance to data protection laws.Read more


Our Products


realTargeting: Premium

Covering more than 50 realTargeting data segments our product realTargeting premium enhances your display/video advertising by targeting the right consumer. Our data segments are available on all common DSPs/Exchanges/Adservers and can be pushed to your preferred provider.


realTargeting Onsite onsite enables you to personalize your e-commerce shop by using selected visitor characteristics to implement dynamic landing pages even before user login.

realTargeting: Individual

We also offer individual, data protection-compliant onboarding of your CRM customer data with our product realTargeting individual. Your uploaded data can be used long-term for targeted online campaigns to your customers no matter where they are surfing the internet.

70,000,000Offline profiles
10,000,000Online reach
50Data segments

Why choose adality?


adality assures your campaign success by providing an essential realTargeting data base. We are connecting offline and online data in a data protection compliant way.

A new level of quality for data-driven advertising allowing 1:1 real-time targeting.

Offline World

    • 70 million German data profiles
    • >250 data characteristics e.g., gender, age, location, interests, income
    • Scope: Germany. Available soon for Austria and Switzerland

Online World

    • Continuously increasing cookie reach
    • Growing matching partner network
    • Data segment export to all common Exchanges/DSPs/AdServer

Take marketing efficiency to the next level



Successful campaigns without scatterloss – high performance at low cost is the goal of each advertiser. Using realTargeting data you can effectively target your target group online on the spot at any time anywhere.
More Efficiency 100
More Performance100
realworld data100
realTargeting of consumers100
Data & Analytics Expertise100
Data Security Compliance100

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